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July 08.2025
3 Minutes Read

Discover the Heartwarming Stories Behind Pinehurst Resort's Digital Storytelling

New episode of Paradise in the Pines with Matt Gibson showcases memorable golf experiences in Pinehurst.


The Heart of Pinehurst: Stories Beyond the Greens

In the latest episode of Paradise in the Pines, the spotlight is on Matt Gibson, the senior manager for digital content at Pinehurst Resort. His journey from network television to golf's beloved Pinehurst area is a testament to how life's stories transcend mere moments on the greens. Just as Matt's English accent makes him stand out, so do the experiences that draw people into this enchanting locale.


In 'Paradise in the Pines Episode 79,' we dive into digital storytelling at Pinehurst Resort, exploring the vibrant community connection and personal narratives that bring the golf town to life.

From Television to Telling Stories

Matt Gibson’s transition from the Golf Channel to Pinehurst Resort emphasizes a vital truth in today’s digital age: content is king. He speaks passionately about the evolution of storytelling, where digital platforms have become a canvas for connecting the community through golf. His background in journalism feeds this narrative, revealing how essential it is to share personal experiences that go beyond the fairways.

Beautiful Memories Are Made Here

One of the most striking narratives Matt shared involved a poignant moment with Ben Crow—an athlete who, playing golf just after a family loss, hit two hole-in-ones. Stories like these capture the essence of Pinehurst, where relationships mean more than the scorecard. They remind us why it’s always a beautiful day in Pinehurst; it’s not just about golf, but about creating cherished memories.

What Makes Pinehurst Unique?

The fabric of Pinehurst is weaved through its visitors' stories. Matt emphasizes that every visitor carries their reasons for coming—whether for the tranquility of the Carolina blue skies or the shared joy among friends and family. He reflects that Pinehurst isn’t simply a golf destination; it’s a backdrop for unforgettable life moments. This perspective is what makes his work as a digital storyteller so meaningful—bringing these stories to life for a broader audience.

A Community Built on Love for Golf

Another delightful tale from Matt involved the resort's unexpected guests, like NFL stars Patrick Mahomes and Travis Kelce, whose presence illuminated the passion for golf shared by the local community. As Pinehurst embraces all levels of players, it fosters an inclusive atmosphere that celebrates the joy of the game, no matter your skill level.

Embracing the Future

Looking ahead, it’s clear that Pinehurst aims to expand its reach as a premier golfing destination. The interplay of ongoing renovations and the narrative-driven approach to content marketing highlights the commitment of stakeholders like Tom Pley and the entire staff at Pinehurst Resort. Their vision is not merely about attracting visitors but about building a community that champions experiences over transactions.

Matt Gibson's inspiring words remind us that Pinehurst is more than just a place on a map; it's a hub for memories, laughter, and camaraderie, where everyone is invited to share their story. This episode is an invitation to all Moore County residents to explore these narratives and perhaps even create one of their own.


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